Ordinary people can do extraordinary good
Get trusted giving recommendations and join a movement of people doing extraordinary good
“Just to sheer luck I was born in France. I always think: if I would have not been so lucky, I really would have wanted other people to care. And I’m trying to be the person who cares.”
Antilia Virginie, 🔸 10% Pledger #9768, January 2025Join 
giving to the world’s most effective charities
You have more power
than you think…
If you earn ~$65,000/year post-tax
You are the top 1% globally
That’s incredible. The sheer scale of global inequality means that an “ordinary” person living in a high-income country falls somewhere between the top 1–5% of income earners worldwide, which means you’re probably on the global rich list. (Look up your salary below to see where you land!)
What if the top 1% donated 10%?
If you donate more effectively
Your $ can go 100x further
Many people lump charities into one “doing good” bucket. Others are sceptical that donating works at all. The reality is that not all charities are equal. Most do good work, but the difference between good and great can be substantial. Some charities are significantly more impactful than others.
Learn more by checking out:
Where do you rank?
You’ll be amazed at how you compare to the world, and how much impact your donations could have.
The 🔸10% Pledge
We think most people want to help others, but don’t realise the incredible opportunity they have to do so, simply by donating a relatively small portion of their income thoughtfully and strategically.
So we created the 🔸10% Pledge – and its associated 🔹Trial, Company, and Further pledges – to inspire more people to give a percentage of their income to help enrich the lives of others.
3,104 people
who have pledged ≥10% of their income
$1 million donated
through 🔸10% and 🔹Trial Pledges
$117 million moved
by our community
Featured Member
Rutger Bregman
Rutger Bregman is a historian and author of Utopia for Realists, Humankind, and Moral Ambition, which explores how you can make a big difference in the fight against the world’s most pressing problems.
He took the 10% Pledge in 2020, after being inspired by the idea that donating a meaningful portion of his income could significantly improve the lives of others.
His organisation, The School for Moral Ambition, shares our commitment to effective giving and now offers its community the option to take the 10% Pledge through a dedicated partnership with Giving What We Can.
GWWC has been featured in
Get personalised donation advice
Are you thinking about a major gift or a long-term giving plan? We’d love to talk! Our aim is to help you have the biggest impact with your giving. If we can’t help, we’ll connect you with someone from our network of researchers and advisors.
